Staff Reporters
Oct 26, 2012

Jon Stewart comes to Papua New Guinea and Mongolia via Comedy Central Asia

SINGAPORE - Viacom International Media Networks will be launching 24-hour comedy channel Comedy Central Asia on 1 November in Singapore, the Philippines, Cambodia, Myanmar, Papua New Guinea, Samoa and Mongolia.

Jon Stewart's The Daily Show will be part of CCA's programming
Jon Stewart's The Daily Show will be part of CCA's programming

Comedy Central Asia will be transmitted by Starhub Singapore, Skytel Philippines, PPCTV Co Cambodia, One TV Myanmar. 

The channel will also be launched in Papua New Guinea via Channel 8, in Samoa via Bluesky Moana V and in Mongolia via SkyMedia. The eighth territory, Thailand, will begin transmission on 1 December via IPTV operator TOT IPTV. 

The region's first 24-hour comedy channel's programming line-up will feature The Daily Show with Jon Stewart, South Park and Anger Management. The Channel will debut with Comedy Central Roast of David Hasselhoff.

Localised programming during the weekend includes a two-episode marathon of The Noose, a top-rated, Singapore-produced news spoof comedy.

Comedy Central Asia aims to be the platform to showcase Asian comedy and comedic talent. In addition to subtitling, localisation initiatives in the pipeline include local productions, commissions and more acquisitions. 

Comedy Central is VIMN’s third global brand (after MTV and Nickelodeon) and expands VIMN’s current offerings in Asia by moving into the adult-skewed entertainment sphere, targeting viewers aged 18 to 34 years old. It currently reaches more than 200 million homes in over 70 countries. 

Related Articles

Just Published

10 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

10 hours ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

10 hours ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

10 hours ago

John Hegarty invests in freelance matchmaking ...

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".