"Finding the right talent to support you in terms of achieving market leadership is going to be a big issue," said Jolly. He added that employee retention would also be a crucial component of the position, along with cultivating and developing young talent in the industry. According to the regional head of Weber Shandwick and Golin Harris, Andrew Pirie, Rajaram brings to the position a wealth of experience and contacts in the local market.
"There's an opportunity to bring the brand forward and raise the profile, and thereby increase the opportunities for the business here as well," said Pirie.