Jollibee pitches teen project

MANILA - Jollibee, one of the Philippines' largest fast food chains, has called a project pitch for a product targeted at the teen market in the country.

by Asiya Bakht | 10/06/2008

Four agencies including McCann Erickson, JWT, Publicis JimenezBasic and Dentsu Indio are believed to have been invited.

McCann Erickson already handles the Jollibee Kids, Jollibee Drive Thru, and Jollibee Express Delivery accounts in the Philippines.

Jollibee has about 600 stores in the Philippines and over 30 stores internationally.

| advertising , agencies , Dentsu , fast food , fmcg , pitching , Publicis

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