Developed by OMD Singapore, the campaign aims to heighten awareness of the brand among the “typical woman-on-the-street”.
Johnson’s brand ambassadors will be based around key points of purchase around the city-state, where they will interact with members of the public to provide product information. The campaign is slated to run every weekend until August.
Johnson’s brand ambassadors will be based around key points of purchase around the city-state, where they will interact with members of the public to provide product information. The campaign is slated to run every weekend until August.
Chloe Neo, business director at OMD Singapore, said: “We constantly seek new ways to work with our clients to strive for media innovation. This novel manner in which we will take Johnson’s body care products to the streets is a fun and interactive way to engage the brand’s target audience so that they get to see, feel, touch and experience the body care range up close.”
