The graphic novel, which continues the campaign's theme of self-betterment, includes Flash animation and other interactive features. It targets a young, trend-setting audience. It can be found at http://keepwalking.johnniewalker.com.cn.
The whisky brand, owned by Moët Hennessy Diageo, launched the ‘Keep walking' drive in March. The TV ad campaign, created by BBH, was extended into online episodes and games. Neo@ogilvy.com oversaw the online media buying.
