BBH Shanghai has created a series of five ads for the Diageo-owned whisky brand around its tagline of ‘Keep walking'. Three will be aired on TV, the other two will appear only online.
The campaign tells the story of a young architect striving to be a film director, supported by his group of friends. The theme reflects the social aspirations and needs of Johnnie Walker's core demographic of men aged 25-35.
Viewers following the story will have to visit the campaign's website to keep up to date.
A poster campaign will support the TV ads, which break tomorrow.
