Johnnie Walker tees off with golf stars for new TVC

Johnnie Walker has launched a new regional TV campaign, featuring golf stars Adam Scott and Paul Casey, to further extend to brand's 'Keep Walking' positioning and build on its sponsorship of the Johnnie Walker Classic tournament. Developed by BBH, the spot showcases a friendly match between the two golfers, which escalates as they progressively challenge each other. "There is a natural link between the world of golf and the world of personal progress as embodied by the Johnnie Walker brand," said Johnnie Walker regional brand director Ajay Asrani in a statement.