Johnnie Walker organises exclusive 'Blue journey' for 500 VIPs for Blue Label bottle launch

PHD HK has organised a 10-day exclusive marketing event for the new Blue Label bottle design launch, with partners from Weber Shandwick, Pixel Media, and Now TV from 2-11 September, transforming the Space in Sheung Wan into "The Blue Space". 500 VIPs and celebrities including HKJC, American Chamber of Commerce, Leon Lai, Kary Ng, Paco Wong have been invited to go through this 'Blue journey', which coincides with the launch of MSN's luxury page and Now TV's new entertainment channel 102.

by Benjamin Li