Johnnie Walker inks F1 deal

ESPN Star Sports (ESS) has signed whisky brand Johnnie Walker as a main broadcast sponsor of the 2006 Formula One season, which begins in Bahrain this month. <BR><BR> The regional agreement, the first time Johnnie Walker has sponsored F1, includes on-air entitlements, marketing and online channels. "This is another example of our ability to develop a fully integrated media solution that will address the needs of our clients on multiple levels," said senior vice-president advertising sales ESS, Charles Less.