Alistair Henderson’s appointment to national head of strategy director in Australia opened the doors for Liddell’s appointment. Both have worked together since 2007 to deliver branded content campaigns for clients. Some highlights include winning the Cannes Lions for McDonalds (Silver) and Fantastic Noodles (Bronze), as well as Media Campaign of the Year for V Energy Drink.
“Since Jo joined OMD, she has helped drive a number of pioneer content led initiatives that have been recognised as world class,” said Mark Jarret, general manager of OMD Sydney.
Liddell looks forward to working with the Fuse team in Sydney. “As the media landscape evolves, this now presents an exciting new era for Fuse to continue to deliver engaging content led solutions in innovative ways.”
