The mobile application, promoting Acuvue contact lenses, gives Australian users six capabilities ranging from a staring-contest game to an optometrist locator.
The Acuvue eyeSuite, developed by MRM, follows a similar social media campaign launched on Facebook in 2007 that lets audiences send wink messages to friends.
The Acuvue eyeSuite, developed by MRM, follows a similar social media campaign launched on Facebook in 2007 that lets audiences send wink messages to friends.
“In 2007 we launched the first branded Facebook application in Australia, the ‘Acuvue wink’, which saw more than a million winks sent,” said Mandeep Grover, marketing manager for J&J Vision Care in Australia and New Zealand, adding that digital is an increasingly important medium to the brand.
