The business was previously handled by Euro RSCG. The shift comes after J&J consolidated global duties for Band-Aid and Listerine with JWT last year. According to JWT Shanghai managing director Michiel Hofstee, the agency will aim to develop the brand in tier three and four cities.
J&J hands Tylenol to JWT Shanghai
SHANGHAI - Johnson & Johnson has shifted creative duties for its Tylenol brand in mainland China to JWT Shanghai without a pitch.
