Links Health will be responsible for the PR and promotion, including digital and traditional media, of the launch of the new Carto 3 cardiac electrophysiology system in China, targeting doctors in the Mainland.
Links Health will help Johnson & Johnson launch the equipment at the fifth Oriental Congress of Cardiology at Shanghai International Convention Center from 26 to 29 May.
Features of the system for the diagnosis and treatment of heart problems, including heart attacks, include magneto-electric localisation of catheters, high-speed 3D cardiac mapping, and a new central connection system for catheters and accompanying equipment.
Links Health has a strong history with Johnson & Johnson, having helped the company with a large-scale PR project during the Shanghai World Expo last September.
