The name change, effective today (1 September), will “position the agency for an even stronger participation in the global advertising arena, and ready for global business growth,” according to Rogelio Ramos Jr, joint-CEO of Publicis JimenezBasic.
Apart from the name change, Publicis JimenezBasic will continue to operate separately from other Publicis Groupe entities in the Philippines, such as Publicis Manila.
Ramos added: "(We) will continue to have separate management, financials and talent pool."
The name change, effective today (1 September), will “position the agency for an even stronger participation in the global advertising arena, and ready for global business growth,” according to Rogelio Ramos Jr, joint-CEO of Publicis JimenezBasic.
Apart from the name change, Publicis JimenezBasic will continue to operate separately from other Publicis Groupe entities in the Philippines, such as Publicis Manila.
Ramos added: “(We) will continue to have separate management, financials and talent pool.”
