Jetstar reviews regional media
Singapore-based low cost carrier Jetstar Asia is reviewing its media buying and planning duties, pitting Asian incumbent Carat against ZenithOptimedia, which handles the Jetstar Airways Australian business. <BR> <BR> Aegis Media subsidiary Blitz currently handles the bulk of Jetstar Asia's media duties out of Singapore, with sister agency Carat tasked with the remainder of Asia - due to a previous conflict with former Carat client Tiger Airways. The review comes ahead of the new Jetstar International rollout, which will see the airline fly long-haul from Australia to six international destinations, including Osaka and Bangkok. <BR> <BR> The Jetstar Asia brand, meanwhile, which is controlled by a consortium that includes Jetstar Airways owner Qantas and Temasek Holdings, recently installed a new senior management team including head of marketing Debbie Woon, who did not respond to request for comment.
