JetStar pitch primed for take-off

JetStar Asia is reportedly set to choose between two contenders for its regional media account, with reports indicating that Asian incumbent Carat and MindShare are the two shortlisted agencies. <BR><BR> The news would mean that ZenithOptimedia - which handles JetStar Airways' Australian business - is no longer involved in the process, now that the Australian account is no longer part of the review. <BR><BR> The review precedes the new Jetstar International rollout, which will see the airline fly long-haul from Australia to six international destinations, including Osaka and Bangkok (Media, May 8).