JetStar assigns roster for long haul launch

Australian low cost carrier JetStar has confirmed retaining Ogilvy RedCard and is reportedly poised to select Aegis Media for the upcoming launch of an international service, set to be the world's first long haul flights from a low-cost carrier. <BR><BR> Both agencies were already incumbent on JetStar's Singapore-based sister airline JetStar Asia. The selection follows a comprehensive review of JetStar's Asian communications accounts that also included M&C Saatchi and MindShare. <BR><BR> The carrier's new international service is expected to include flights from Australia to cities in Japan, Vietnam, Thailand and Indonesia.