The OOH, PR and retail-focused campaign rolls out this week and will last two months, targeting mature health-conscious male consumers in China, Hong Kong and Taiwan.
The Wuji Spring/Summer 2009 ‘Master’ and ‘Apprentice’ men’s training collection is a collaboration between adidas and Li.
The Wuji Spring/Summer 2009 ‘Master’ and ‘Apprentice’ men’s training collection is a collaboration between adidas and Li.
The brand is encouraging city dwellers to escape the hustle and bustle of urban life and find an inner harmony and happiness through participation in fitness.
The Wuji product line is designed especially for the Wu Ji fitness course, co-developed by adidas and Li, and promoted nationwide in Chinese gyms.
TBWA and Carat are the agency partners of adidas.
