Jet’s advertising budget, pegged at Rs 100-crore (US$22 million), covers India as well as Hong Kong, Singapore, the UK and US.
Starcom MediaVest CEO South Asia, Ravi Kiran, said a series of media innovations were planned for the advertiser.
Jet Airways selects Starcom for media
MUMBAI - Starcom has won Jet Airways' media account, dealing a blow to incumbent Network Advertising, which earlier lost the airline's creative brief to M&C Saatchi.