The goal is to boost the number of Chinese users looking for travel and airline information on search engines who then link to the Jet Airways Chinese website. The airline is also keen to tweak its site to make it more user-friendly.
Capturing outbound traffic from China is becoming a higher priority for Jet Airways as it expands its routes worldwide. The airline plans to set up a hub in Shanghai to serve trans-Pacific routes to the United States.
"Marketers are constantly looking to improve the visibility of their websites and search engine optimization is one method to reach that goal," said Yoyo Ng, business director at OneXeno.
OneXeno has also carried out search marketing campaigns for clients such as AXN, Dow Jones and Marriott.
Jet Airways selects OneXeno for search
SHANGHAI - Indian airline Jet Airways has appointed digital shop OneXeno China to handle the search engine optimisation of its simplified Chinese website.