The campaign features a series of user-generated blogs recounting travellers’ experiences in India. Posts currently found on the site include stories about yoga, trekking in the Himalayas and collecting Indian antique furniture.
Jet Airways will further award audiences with a trip to India for submitting the best cases of why they should go.
According to a Jet Airways representative, the campaign has not been launched to reinvigorate tourism to India following the recent attacks in Mumbai.
The campaign will run from January until the end of February and will also include promotional events in Hong Kong and Shenzhen.
