JCDecaux explained that its latest advertising platform is a multi-functional platform for advertisers that engages audiences more than just a simple poster-on-the wall campaign.
Vinda is the first advertiser to utilise the media with a campaign that will run in strategic MTR locations Causeway Bay and Tsim Sha Tsui.
The technology invites passers-by to vote for the special design that they prefer and people can freely cast their votes at the interactive poster.
"The advertising platform of MTR offers us a variety of outdoor innovation. This time in particular, the 'Innovative panel' has successfully helped to lift up Vinda's brand images and tactically promote the special packing designs of our products to our target audience," commented Joey Wan, corporate affairs manager of Vinda.
The movie Kung Fu Panda 2 opens in Hong Kong cinemas on 21 July.