JCDecaux appoints Trimaran to drive new products launch

HONG KONG – JCDecaux has appointed Trimaran Corporate Communications as its PR agency to assist with the launch of new product Mega 103 TV and its marketing campaign Innovate Festival 2010.

Trimaran is tasked with strategic planning, counseling, event management and online social media services.

During the four-month PR campaign that ends in November, Trimaran will arrange media interviews and press conferences for the client's products. It will also solicit celebrity creative talents as panel judges for a video contest and to attend the press conference as part of the campaign.

Trimaran boasts with a strong art and design client portfolio which includes Business of Design Week, Treasure Auctioneers, Fubon Art Foundation, Seoul Auction and Ravenel Art Group.

Source: Campaign China