David Blecken
Jun 25, 2018

Japan’s top local brands

Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.

Toyota is transitioning from carmaker to 'mobility company'. (Photo: Kenichi Matsuda/Yomiuri Shimbun via AFP)

As part of our look at Japan's top brands of 2018, part of the Asia's Top 1000 Brands report, we found that Japanese consumers see Toyota, Panasonic and Sony as the strongest brands to originate from their country. What are they doing right that others can learn from Five in-market observers suggest what's behind these brands' appeal and what it will take to uphold that status.

Dr Philip Sugai, professor of marketing, Doshisha...

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