Japan wants 40 million visitors in 2020. First it has to find them.

Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.

by Babar Khan Javed

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now