Spend in China is expected to grow by 13.2 per cent, to US$47 billion, in 2009, a fall from its Olympic year growth rate of 19.7 per cent. However, China will drive two-thirds of Asia-Pacific's 8.8 per cent growth overall
this year.
Japan's ad market remains relatively flat, up by 1.5 per cent to US$46.5 billion, and loses its status as the world's second largest ad economy to China.India's growth rate is rising sharply, although from a small base.
Ad spend is expected to grow by 21.2 per cent in 2009, to US$6.4 billion, with newspapers proving the strongest medium.
Southeast Asia's largest economy, Indonesia, is showing a similar growth pattern to India. Next year, ad spend is expected to rise by 22.3 per cent to US$3.4 billion, but with TV spend the major driver.
