The online advertising Grand Prix went to R/GA’s Nike Plus work, while the viral execution Grand Prix was awarded to Unilever’s ‘Evolution’ by Ogilvy Toronto.
Meanwhile, Farfar’s ‘Heidies 15 MB of fame’ work for Diesel took home the Grand Prix for best website. Among Japan’s winners, BBMedia Tokyo with a Shiseido campaign and GT Tokyo’s Microsoft ‘Big shadow’ digital work both brought home golds.
Other regional winners included Jonathan Yuen’s website with a bronze, Ogilvy Beijing’s WWF ‘Tiger email’ and Tequila\Australia’s Newline Cinema ‘Tenacious D in the pick of destiny’.