Formerly creative director and partner of Patroids, James Keng Lim has been appointed Nerf Creative’s new executive creative director.
He brings on board over 10 years of senior brand experience from international agencies like Publicis, M&C Saatchi, Batey and DDB and numerous accolades in shows like the D&AD, Cannes, One Show, Creative Circle Awards and the Singapore Effies.
Jeffrey Koh, managing partner of Nerf, said, “James is the perfect driver to get Nerf to our next phase. And we will be investing in more talent like him to grow our business. It’s exactly what we need to move forward.”
He will be building a new team with several new hires expected over the next few months to augment the agency’s delivery channels.
He adds, “It’s an exciting proposition to be able to shape an agency and its business, and I’m looking forward to show clients what the new Nerf is all about.”
Nerf’s clients include ANZ Bank, Far East Organisation, Shell, Singapore Science Centre, StarHub and Total Defence.
