James Boags Draught | Pure Waters | Australia

Beer brand Boag's Draught's latest work tells a fantasy story on the Tasmania River, a place where only good things happen.

Items that come in contact with the water are transformed for the better by its properties, which are apparently the secret behind great Australian beer.




Credits:
Project Pure Waters
Client James Boags Draught
Creative agency Publicis Mojo, Sydney
Creative director Micah Walker
Senior art director Steve Wakelam
Senior copywriter Grant McAloon
Agency producer Jasmin Ferguson
Production house Revolver Films, Sydney
Director Steve Rogers
Producer Michael Ritchie
Director of photography Geoffrey Simpson
Production designer Steven Jones, Evans
Editor Alexandre De Franceschi, Guillotine
Visual effects Fin Design & Effects
VFX supervisor Justin Bromley, Fin Design & Effects
Exposure Television, online