ITV global entertainment president and managing director Peter Iacono told Media that the channel will aim to fill a gap between the fast-paced programming offered up by the likes of Star World and AXN, and the slower fare found on BBC Entertainment.
The channel will rely heavily on ITV’s library of UK content, including such shows as Prime Suspect, The Friday Night Project, the Jeremy Kyle Show and Ballroom Bootcamp.
The new channel is part of ITV’s plan to double its international revenues by 2012. The network is expected to announce further agreements with other distribution platforms in other markets in the coming weeks.
“Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment - that's what everyone will love and tune in to. It's about family; it's about lifestyle; it's just plain and simple good TV,” said Iacono.
