It's cool to be a housewife, and other less-obvious consumer trends in China: Y&R

BEIJING - From holding up half the sky to holding up a happy home, from arranging meetings to arranging flowers, it is cool to be a housewife in China—according to a Y&R study on emerging trends in the country.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features