The appointment came after a two-way pitch called in April. The 12-month contract will see the agency focusing on establishing the positioning of the core five-star deluxe properties. Its portfolio currently includes eight properties across New Delhi, Mumbai, Agra, Bengaluru, Hyderabad, Kolkata and Chennai.
The Ate Group is tasked with raising awareness of the group’s Kaya Kalp spa brand. The consumer and trade campaign will also incorporate ITC Hotels’ premium restaurant brands, including Bukhara, DumPukht and Dakshin.
Daniel White, business development director at The Ate Group, noted that the biggest challenge from brief is to build awareness for a brand which currently has quite a low profile here in Singapore
He added that each ITC hotel captures the diversity of each individual destination within India and their commitment to responsible luxury sets a benchmark for the industry.
ITC Hotels is the first premium chain to achieve the prestigious LEED (Leadership in Energy & Environmental Design) Platinum rating for all its luxury hotels.
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