Already present in the US and Europe, iProspect will launch in seven markets in Asia-Pacific, including Hong Kong, China, Taiwan, Korea, Malaysia, Thailand and Australia, with a further five markets – Singapore, the Philippines, Indonesia, India and New Zealand – to launch in the coming months.
IProspect founder and CEO Fredrick Marckini said: “Communicating to clients that search is a process and not a project is certainly the biggest challenge.”
He added that currently search makes up close to 50 per cent of the digital spend globally.
