Effective immediately and based in Isobar’s Seoul office, Cho will be responsible for delivering the best possible client service through her extensive industry experience and knowledge of market insights and trends, according to the agency. She will mainly work on Samsung, Cheil Interactive and GS Energy, while leading the local clients in general.
“We aim to retain our position as North Asia’s number one digital agency and develop our reputation as innovators of the industry,” Cho told Campaign Asia-Pacific. “We will also expand the agency’s client base by demonstrating our superior understanding of digital, continue to nurture and build upon new and long-term client relationships, as well as pioneer the future of marketing communications in a convergent world."
Cho has 17 years of experience in the digital communications industry in Korea. She started her career as co-founder of digital communication agency Emotion, where she took on leadership positions including art director, project manager and head of B2B business development, working with clients including Nike, CJ, Samsung, GS Retail, Shilla Duty Free and GS Energy.
David Holtham, CEO, Aegis Media North Asia, said: “Joen’s expertise of developing new business and managing many local and global brands in various fields will fit well with the profile of Isobar Korea, and I am very happy to welcome Joen to the team.”