Gabey Goh
Apr 29, 2016

Isobar appoints Nicoletta Stefanidou as Hong Kong ECD

HONG KONG - Isobar has appointed Nicoletta Stefanidou, formerly group creative director for Publicis Hong Kong, as executive creative director for the Hong Kong market and promoted Katheryn Lui to strategic planning director.

Nicoletta Stefanidou
Nicoletta Stefanidou

Stefanidou will be responsible for the creative leadership of the Hong Kong agency and report to managing director David Jessop. She takes over the role from Jonathan Evans, who is returning to the UK. 

Her remit will include combining creative, strategic, technology and brand commerce expertise for brands such as Estée Lauder, Audi, Marriott, Huawei and Uniqlo.

Jessop said with Stefanidou on board, the team is looking forward to upping its game even further and “delivering creative excellence and dynamic business results for clients.”

She will also be working with the agency's other creative leaders including Maciej Nowicki, chief creative officer for South and Southeast Asia, Tim Doherty, chief creative officer for Isobar China Group, and Stan Lim, regional creative director.

In a statement, Stefanidou said given Isobar’s focus on creativity and innovation, she believes that the agency is in good position to help businesses “achieve transformational results wthin Hong Kong’s dynamic digital landscape.”

“I am extremely excited to be joining Isobar,” she added. “The team here is driven and talented and I look forward to working with them to deliver great work for our clients.”

Katheryn Lui

In her previous role as group creative director for Publicis Hong Kong, Stefanidou led the direction of all creative output for their luxury client portfolio, including global clients such as Cadillac, Clinique, Marriott and UBS.

For Cadillac, Stefanidou oversaw the global brand rollout of the new ‘Dare Greatly’ positioning. Prior to that she was a creative director at Ogilvy One Hong Kong.

She has worked with clients such as Pizza Hut, Faber-Castell, and WWF.

As strategic planning director for Hong Kong, Lui will be responsible for leading the company’s strategic planning and social media teams.

Prior to her promotion, she was a strategic planning manager at Isobar for two years, with key clients including Estée Lauder, Darlie, FWD, Audi, Van Cleef & Arpels and Uniqlo.

Jessop described Lui as a “solid strategic thinker and is always striving to develop unique and insightful ideas to help clients stand out in the cluttered marketplace.”


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