Jenny Chan 陳詠欣
Jan 30, 2015

Is your brand in the good books of China's super-rich?

SHANGHAI - The latest Hurun Research report details the brands of choice among Chinese luxury consumers in categories ranging from red wine to business jets to equestrian clubs.

Apple the favourite brand of choice for gifting for both men and women
Apple the favourite brand of choice for gifting for both men and women

The Hurun Research Institute's Best of the Best Awards 2015, part of the Chinese Luxury Consumer Survey (CLCS), is in its 11th year. In it, the firm reveals the brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. The CLCS is widely regarded as a benchmark.

The Chinese government’s crackdown on gifting continues to have its effect, while travel retail is changing the dynamics of luxury in China, with seven out of 10 luxury goods bought by Chinese overseas, according to Rupert Hoogewerf Hurun's chairman and chief researcher.

There are three categories of awards. The Best of the Best is for the overall winner of a category. The Star Performer is for the product or service with the best year-on-year performance. The Best New Arrival is for a product or service launched into China in the past 12 months that has shaken up the market.

Between June and December 2014, 376 Mainland Chinese ‘millionaires’, defined as individuals with a personal wealth of RMB 10 million (equivalent to US$1.6 million), were surveyed. Among them were 27 'super-rich', defined as individuals with wealth of RMB 100 million (US$16 million). Their average wealth was US$6.8 million. The age was 38 years (39 among the super-rich band). The ratio of men to women surveyed was 6:4. Respondents come from 40 cities, 63 per cent in the first-tier cities of Beijing, Shanghai, Shenzhen and Guangzhou. 

Jewelry & Watch & Fashion


Best Brand for Gifting by Men


Brand for Gifting by Men Star Performer



Best Brand for Gifting by Women


Brand for Gifting by Women Star Performer

Tiffany & Co


Best Jewelry


Jewelry Star Performer

Tiffany & Co

Jewelry Star Performer


Jewelry Best New Arrival

Amulette de Cartier

Luxury Jewelry Best New Arrival

Chow Tai Fook [Reflections Of Siem]


Best Overall Watch

Patek Philippe

Overall Watch Star Performer


Overall Watch Star Performer



Best Watch with High Complications

Patek Philippe

Watch with High Complications Star Performer


Watch with High Complications Best New Arrival

Rotonde de Cartier Astrocalendaire Watch


Best Jewelry Watch


Jewelry Watch Star Performer


German Mechanical Clock Best New Arrival

Erwin Sattler


Best Jade

Cui Huang Ge

Jade Star Performer

Oriental Palace Jewelry


Best Luxury Writing Instrument



Best Fashion Label For Men

Hugo Boss

Fashion Label For Men Star Performer

Ermenegildo Zegna


Best Bespoke Menswear Housekeeper

Kevin Kelly

Bespoke Menswear Star Performer

De Jue Bespoke Tailor

Leather Fashion Star Performer



Best Fashion Label For Women


Fashion Label For Women Star Performer



Best Accessory for Men

Giorgio Armani

Accessory for Men Star Performer


Accessory for Men Star Performer


Accessory for Men Product Line Best New Arrival

Gucci Bright Diamante Men's Leather Briefcase


Best Accessory for Women


Accessory for Women Star Performer

Louis Vuitton

Handcrafted Accessory for Women Best New Arrival



Handmade Shoes Creative & Fashion Star Performer



Skincare Best New Arrival

Carina Lau


Furniture & 3C


Best Luxury Furniture Experience Center


Luxury Furniture Experience Center Star Performer

Louvre Furnishings

Oriental Originality Home Brand Best New Arrival

Accent Objects


Best Furniture


Furniture Star Performer



Hand Painted Wallpaper Star Performer

de Gournay


Best Mattress



Best Kitchen Appliance


Kitchen Appliance Star Performer

Fisher & Paykel

Range Hoods Star Performer

Fotile Yunmofang


Best Luxury Bathroom



Best Piano

Steinway & Sons


Best Camera



Best High-Tech Multi-Functional Electric Shaver



Best Coffee Experience Star Performer



Smartphone Best New Arrival

Huawei Mate7


Home Entertainment System Best New Arriva Best New Arrival

Bang & Olufsen Home Entertainment System


Audio Video System Best New Arrival

Steinway Lyngdorf




Best Luxury Car Brand


Luxury Car Brand Star Performer


Luxury Car Brand Star Performer


New Energy Car Best New Arrival



Best Super Luxury Executive Car

Rolls-Royce Phantom

Super Luxury Executive Car Best New Arrival

Mercedes-Maybach S600


Best Luxury Executive Car

Audi A8L

Luxury Executive Car Star Performer

Jaguar XJ


Best Executive Car

Mercedes-Benz E-Class

Executive Car Star Performer

Cadillac XTS

Executive Car Best New Arrival

Maserati Ghibli


Best Super Luxury Car for Self-Drive

Rolls-Royce Wraith


Best Supercar

Ferrari California T

Supercar Star Performer

Lamborghini Huracan

Super Luxury Sports Car Best New Arrival

F12berlinetta & FF Tailor-Made

Luxury Sports Car Best New Arrival

Ford Mustang


New Energy Auto Industry Star Performer

BMW i8


Best High Performance Sports Car



Best Luxury Cabriolet

Jaguar F-type

Super Luxury Sports Car Star Performer

Aston Martin DB9


Best Luxury SUV


Luxury SUV Star Performer

Porsche Macan


Best Luxury All-Terrain SUV

Jeep Grand Cherokee


Best Luxury MPV

Toyota Alphard

Luxury MPV Star Performer

Mercedes Benz Viano


Best Motor Sports Experience Circuit



Business Jets & Yachts


Best Business Jet Brand



Best Ultra Long Range Business Jet

Dassault Falcon 7X

Ultra Long Range Business Jet Star Performer

Bombardier Global 6000

Ultra Long Range Business Jet Best New Arrival

Dassault Falcon 8X


Best Large Size Business Jet

Embraer Legacy 650

Midsize Business Jets Star Performer

Citation 560 XLS+


Best Light Single Engine Helicopter

Bell 505

Helicopter Best New Arrival

Airbus Helicopter EC175


Best Business Jet Operator

Deer Jet

Charter Service Corporation Best Performer



Best Business Jet Financier

Minsheng Financial Leasing

Business Jet Financier Star Performer Best New Arrival

Industrial Bank Financial Leasing


Best Luxury Yacht


Super Luxury Yacht Star Performer


Luxury Yacht Star Performer


Luxury Superyacht (Above 100 meters) Best New Arrival

Lurssen "Quantum Blue"


Drinks & Smokes


Best Premium Imported Spirits Brand



Best Premium Whisky

Royal Salute

Premium Whisky Star Performer

Johnnie Walker Blue Label


Best Single Malt Whisky


Single Grain Whisky Star Performer

Suntory Yamazaki


Best Ultra Luxury Whisky

Royal Salute 62 guns

Premium Whisky Best New Arrival

Haig Club


Best Cognac Brand


Limited Edition Cognac Best New Arrival

Martell 300 Year anniversary Limited Edition - Premier Voyage


Best Champagne Brand


Premium Champagne Star Performer

Moet & Chandon


Best Prestige Cuvee Champagne

Perrier-Jouët Belle Époque

Fine Wine Star Performer

Yao Ming Family Reserve


Best Chinese Ice Wine

Sunny Valley


Best Chinese Spirits


Luxury Chinese Spirits Star Performer

Shui Jing Fang


Yellow Rice Wine in China Best New Arrival

Lian Shuibing Rice Wine


Best Premium Cigarette



Best Cigar Brand



Hotels, Airlines & Travel Destinations


Best Luxury Hotel Brand


Luxury Hotel Brand Star Performer

Mandarin Oriental


Best Luxury Boutique Hotel Brand

Aman Resorts




Best Luxury Hotel in Beijing

China World Summit Wing

Art Lifestyle' Luxury Hotel in Beijing Star Performer

Four Seasons Beijing

Fashion Roast Restaurant in Beijing Star Performer


Luxury Hotel in Beijing Best New Arrival


Hutong Villas Hotel in Beijing Best New Arrival

Waldorf Astoria Beijing




Best Luxury Hotel in Shanghai

The Peninsula Shanghai

Luxury Hotel in Shanghai Star Performer

Mandarin Oriental Hotel Shanghai

Luxury Hotel in Shanghai Puxi Star Performer

Fairmont Peace Hotel

Boutique Luxury Hotel in Shanghai Star Performer

Andaz XinTianDi, Shanghai

Luxury Hotel Wedding in Shanghai Star Performer

The Ritz-Carlton Shanghai Pudong

Presidential Suite in Shanghai Best New Arrival

InterContinental Ruijin Hotel Shanghai

Contemporary Chinese Cuisine


French Restaurant in Shanghai Best New Arrival

Villa Le bec

Best Luxury Lifestyle Celebrating Cross-Culture Craftsmanship

The Park Hyatt Shanghai




Best Luxury Hotel in Guangzhou

The Ritz-Carlton, Guangzhou

Luxury Hotel in Guangzhou Star Performer 

Sofitel Guangzhou Sunrich

Luxury Hotel Wedding in Guangzhou Star Performer

Grand Hyatt, Guangzhou

'Art Lifestyle' Luxury Hotel in Guangzhou Star Performer

Mandarin Oriental Guangzhou

Family Hotel in Guangdong Star Performer

ChimeLong HengQin Bay Hotel




Best Luxury Hotel in Shenzhen

The St. Regis Shenzhen

Luxury Hotel in Shenzhen Star Performer 

Futian Shangri-La Shenzhen

Luxury Hotel Wedding in Shenzhen Star Performer

The Ritz-Carlton, Shenzhen

Art Lifestyle' Luxury Hotel in Shenzhen Star Performer

Four Seasons Shenzhen

Family Hotel in Shenzhen Star Performer

InterContinental Shenzhen

Luxury Hotel in Shenzhen Best New Arrival

JW Marriott Shenzhen Bao'an

Business Hotel in Shenzhen Best New Arrival

G Charlton Shenzhen




Best Luxury Hotel in Foshan

The InterContinental Foshan Hotel

Luxury Hotel  in Foshan Star Performer 

Marco Polo Lingnan TianDi Foshan

Luxury Hotel in Foshan Best New Arrival

The Hilton Foshan Hotel




Best Luxury Hotel in Chengdu

The Diaoyutai Boutique Chengdu

Luxury Hotel in Chengdu Best New Arrival

The St. Regis Chengdu




Luxury Hotel in Wuhan Best New Arrival

Wanda Realm Wuhan




Best Luxury Hotel in Changsha

Changsha Wanda Vista

Luxury Hotel in Changsha Best New Arrival

Kempinski Hotel Changsha




Best Luxury Hotel in Kunming

The InterContinental Kunming Hotel

Luxury Hotel in Kunming Best New Arrival

Wanda Vista Kunming




Best Luxury Hotel in Lijiang

Banyan Treet Lijiang

Luxury Hotel in Lijiang Star Performer

Hotel Indigo Lijiang Ancient Town

Boutique Luxury Hotel in Lijiang Best New Arrival

LUX* Lijiang

Luxury Hotel in Lijiang Best New Arrival

InterContinental Hotel Lijiang




Luxury Hotel in Lhasa Best New Arrival

InterContinental Lhasa




Best Moganshan Luxury Destination

Naked Resort




Best Luxury Hotel in Hangzhou

Four Seasons Hangzhou




Best Luxury Hotel in Nanjing

Sofitel Nanjing Zhongshan Golf Resort

Luxury Hotel in Nanjing Best New Arrival

Fairmont Nanjing




Best Luxury Hotel in Suzhou

Shangri-La Hotel Suzhou

Luxury Hotel in Suzhou Star Performer

Kempinski Hotel Suzhou

Luxury Hotel in Suzhou Best New Arrival

Hyatt Regency Suzhou




Best Luxury Hotel in Hainan

The St. Regis Sanya Yalong Bay Resort

Luxury Hotel in Hainan Star Performer 

Renaissance Sanya Resort & Spa

Luxury Hotel Wedding in Hainan Star Performer

The Ritz-Carlton Sanya, Yalong Bay

Family Hotel in Hainan Star Performer

InterContinental Sanya Resort

Luxury Hotel in Hainan Best New Arrival

Raffles Hainan




Luxury Hotel in Dalian Best New Arrival

Conrad Dalian


Hong Kong


Best Luxury Hotel in Hong Kong

Four Seasons Hotel Hong Kong

Luxury Hotel in Hong Kong Star Performer 

The Conrad Hong Hong Hotel

Luxury Hotel Wedding in Hong Kong Star Performer 

The Peninsula Hong Kong

Family Hotel  in Hong Kong Star Performer 

The Hong Kong Disneyland Hotel

Art Lifestyle' Luxury Hotel in Hong Kong Star Performer 

W Hong Kong Hotel

Japanese Teppanyaki Restaurant in Hong Kong Best New Arrival

Fukuji Restaurant

Luxury Lifestyle Exhibition Star Performer

Watches and Wonders




Best Luxury Hotel in Macao

Four Seasons Macao

Luxury Hotel  in Macau Star Performer 

Mandarin Oriental Macau

Luxury Hotel Wedding  in Macau Star Performer

Galaxy Macau

Art Lifestyle' Luxury Hotel  in Macau Star Performer

MGM Macau

Family Hotel  in Macao Star Performer

Sands Cotai Central Macao




Luxury Hotel in London Best New Arrival

Shangri La Hotel at the Shard London

Luxury Boutique Hotel in Tokyo Best New Arrival

Aman Tokyo

Luxury Hotel in Kyoto Best New Arrival

Ritz-Carlton Kyoto

Luxury Hotel in Bali Star Performer

The Mulia Bali

Luxury Hotel in Bali Best New Arrival

Ritz-Carlton Bali


Best International Luxury Travel Destination



International Luxury Travel Destination Star Performer



Best Domestic Luxury Destination


Domestic Luxury Destination Star Performer


Domestic Luxury Destination Star Performer

Changbai Mountain


Best International Business / First Class

Singapore Airlines

Business Class to Europe Star Performer

British Airways

Business Class Inflight Cuisine to Australia Star Performer



Best North American Airline Serving China

United Airlines


Best Domestic Business / First Class

Air China

Beijing Hong Kong Star Performer

Cathay Pacific

Shanghai Hong Kong Star Performer

Dragon Air


Best London Luxury Shopping Destination



Best Hong Kong Luxury Shopping Destination

Pacific Place


Online Luxury Retailer Best New Arrival



Best Specialised Watch Retailer in London

Marcus Watches


Best Specialised Watch Retailer in US



Best New York Luxury Shopping Destination

Bergdorf Goodman


Best Paris Luxury Shopping Destination

Galeries Lafayette


Best Tax Refund Brand

Global Blue


Best Luxury Travel Retail



Outlet Shopping Destination in China Best New Arrival

Value Retail Suzhou Village 


Finance, Auction & Services


Best Domestic Private Bank

China Merchants Bank

Domestic Private Bank Star Performer



Best Foreign Bank for Personal Banking



Best Offshore Private Bank for Ultra High Net Worths


Offshore Private Bank For Ultra High Net Worths Star Performer

Credit Suisse


Best Offshore Private Bank



Innovative Family Trust' Private  Bank Star Performer

Bank of Beijing


Best Bank for Global Chinese in USA

East West Bank


Bank for Global Chinese in London

Bank of China London


Family Office Best New Arrival

HMCFamily Office


Portfolio Management Bank Star Performer



Business Innovation Bank Star Performer

Ping An Bank


City Commercial Private Bank Best New Arrival

Guangzhou Rural Commercial Bank


Best Independent Financial Adviser

Noah Wealth Management

Independent Financial Adviser Star Performer

Jp Investment Group

Independent Asset Management Star Performer

Hanya Capital


Best Credit Card

China Merchants Bank


Best International Credit Card


Prestige Credit Card Star Performer

Citic Infinite Credit Card

Global Ultimate Luxury Credit Card Best New Arrival

Citi Ultima Card


Best International Auction House



Best Domestic Auction House

Guardian Auction

Auction House Star Performer



Wine Auction Star Performer

Acker Merrall & Condit


Best Art Media



Security  Service Star Performer

China City Guard


Study Abroad & Immigration


Best Country for Overseas Study



Best Country for Overseas Study (Senior High School And Below)


Best Country for Overseas Study (Bachelor degree And Above)


Best High-end Overseas Study Brand

BE Education


Best Overseas Study Agency for the US



Best Overseas Study Agency for the Switzerland




Fudan University

EMBA Star Performer

Tsinghua University


Best Global CEO Programme

Cheung Kong GSB


Best Finance EMBA

PBC School of Finance, Tsinghua University


Best Post-EMBA

Peking University


Best International EMBA

HKUST Business School


Immigration Advisor Star Performer

Visas Consulting Group


Best Adviser for Immigration to Europe

Global Immigration




Going Global Star Performer

Reignwood Group


Global Luxury Real Estate Network Star Performer

Christie’s International Real Estate


Best Luxury Real Estate Network in US

Luxury Portfolio


Best San Francisco Bay Area Luxury Real Estate Agency

Pacific Union


Best Real Estate Advisor in the UK

Knight Frank


Best Luxury Home Builder in London



International Residential Service Star Performer



Landmark Project in London Best New Arrival

Battersea Power Station


Luxury Residential in London Best Bew Arrival

Ten Trinity Square


Chinese Property Developer in the USA Best New Arrival

Los Angles Greenland USA


Landmark Project in New York Best New Arrival

30 Park Place Four Seasons Residences


Luxury Residential in New York Best New Arrival

432 Park Avenue


Luxury Real Estate Agency in China Best New Arrival

Beijing Sotheby’s International Realty


Riverside Mansion in Changsha Best New Arrival

Zhongjian Jiangshan Yihao


Commercial Real Estate in Changsha Best New Arrival

Jinqiao International Market Cluster


High-end Villa in Sanya Best New Arrival

Platinum Palace




Best Spa

Banyan Tree Spa


Best Caterpillar Fungus

Very Grass 5X

Caterpillar Fungus Star Performer

Zangbao Shenglong

Healthcare Services Star Performer

iKang Healthcare




Private Clubs


Best Business Leader Club



Best Private Club in China

Changan Club

Best Elite Circle Club

Le Cercle

Best Private Club in Beijing

HK Jockey Club Beijing Clubhouse

Best Private Club in Shanghai

House of Roosevelt

Private Club in Shanghai Star Performer

Kee Club


Best Private Museum in Shanghai

Long Museum


Best Private Club in Ningbo

HKE Art Museum


Best Private Club in Suzhou

Hanyuan International


Best Private Club in Guangdong

Imperial Springs by Kingold

South China Habitable Ecotype Luxury Property Star Performer



Best Private Club in Sichuan

Chengdu China Club

Best Private Club in Tianjin

American Clubs International (Tianjin)


Yacht Club Best New Arrival

American Yacht Club


Golf Clubs


Best Golf Club in Shanghai

Sheshan Golf Club

Luxury Property Club in Shanghai Best New Arrival

Jadeite Lounge


Best Golf Club in Zhejiang

Fuchun Resort

Best Luxury Golf Club in Nanjing

Nanjing Zhongshan International Golf Club

South China Golf Club Star Performer

Mission Hills Resort•Haikou


Horse Clubs


Horse Race in China Best New Arrival

China Horse Club

Best Equestrian Club in China

Heilan Equestrian

Best Polo Club in Eastern China

Nine Dragons Hill Polo Club


Best Polo Club in Northern China

Tang Polo Club

Horse Riding Club in South China Best New Arrival

Four Seas Equestrian Club


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