Jenny Chan 陳詠欣
Jan 30, 2015

Is your brand in the good books of China's super-rich?

SHANGHAI - The latest Hurun Research report details the brands of choice among Chinese luxury consumers in categories ranging from red wine to business jets to equestrian clubs.

Apple the favourite brand of choice for gifting for both men and women
Apple the favourite brand of choice for gifting for both men and women

The Hurun Research Institute's Best of the Best Awards 2015, part of the Chinese Luxury Consumer Survey (CLCS), is in its 11th year. In it, the firm reveals the brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. The CLCS is widely regarded as a benchmark.

The Chinese government’s crackdown on gifting continues to have its effect, while travel retail is changing the dynamics of luxury in China, with seven out of 10 luxury goods bought by Chinese overseas, according to Rupert Hoogewerf Hurun's chairman and chief researcher.

There are three categories of awards. The Best of the Best is for the overall winner of a category. The Star Performer is for the product or service with the best year-on-year performance. The Best New Arrival is for a product or service launched into China in the past 12 months that has shaken up the market.

Between June and December 2014, 376 Mainland Chinese ‘millionaires’, defined as individuals with a personal wealth of RMB 10 million (equivalent to US$1.6 million), were surveyed. Among them were 27 'super-rich', defined as individuals with wealth of RMB 100 million (US$16 million). Their average wealth was US$6.8 million. The age was 38 years (39 among the super-rich band). The ratio of men to women surveyed was 6:4. Respondents come from 40 cities, 63 per cent in the first-tier cities of Beijing, Shanghai, Shenzhen and Guangzhou. 

Jewelry & Watch & Fashion

 

Best Brand for Gifting by Men

Apple

Brand for Gifting by Men Star Performer

Gucci

   

Best Brand for Gifting by Women

Apple

Brand for Gifting by Women Star Performer

Tiffany & Co

   

Best Jewelry

Bulgari

Jewelry Star Performer

Tiffany & Co

Jewelry Star Performer

Chaumet

Jewelry Best New Arrival

Amulette de Cartier

Luxury Jewelry Best New Arrival

Chow Tai Fook [Reflections Of Siem]

   

Best Overall Watch

Patek Philippe

Overall Watch Star Performer

Jaeger-LeCoultre

Overall Watch Star Performer

Blancpain

   

Best Watch with High Complications

Patek Philippe

Watch with High Complications Star Performer

Breguet

Watch with High Complications Best New Arrival

Rotonde de Cartier Astrocalendaire Watch

   

Best Jewelry Watch

Cartier

Jewelry Watch Star Performer

Chopard

German Mechanical Clock Best New Arrival

Erwin Sattler

   

Best Jade

Cui Huang Ge

Jade Star Performer

Oriental Palace Jewelry

   

Best Luxury Writing Instrument

Montblanc

   

Best Fashion Label For Men

Hugo Boss

Fashion Label For Men Star Performer

Ermenegildo Zegna

   

Best Bespoke Menswear Housekeeper

Kevin Kelly

Bespoke Menswear Star Performer

De Jue Bespoke Tailor

Leather Fashion Star Performer

Jitrois

   

Best Fashion Label For Women

Chanel

Fashion Label For Women Star Performer

Burberry

   

Best Accessory for Men

Giorgio Armani

Accessory for Men Star Performer

Montblanc

Accessory for Men Star Performer

Dunhill

Accessory for Men Product Line Best New Arrival

Gucci Bright Diamante Men's Leather Briefcase

   

Best Accessory for Women

Chanel

Accessory for Women Star Performer

Louis Vuitton

Handcrafted Accessory for Women Best New Arrival

Powerland

   

Handmade Shoes Creative & Fashion Star Performer

JP

   

Skincare Best New Arrival

Carina Lau

   

Furniture & 3C

 

Best Luxury Furniture Experience Center

JSWB

Luxury Furniture Experience Center Star Performer

Louvre Furnishings

Oriental Originality Home Brand Best New Arrival

Accent Objects

   

Best Furniture

Armani/Casa

Furniture Star Performer

Baker

   

Hand Painted Wallpaper Star Performer

de Gournay

   

Best Mattress

Hästens

   

Best Kitchen Appliance

Miele

Kitchen Appliance Star Performer

Fisher & Paykel

Range Hoods Star Performer

Fotile Yunmofang

   

Best Luxury Bathroom

Kohler

   

Best Piano

Steinway & Sons

   

Best Camera

Canon

   

Best High-Tech Multi-Functional Electric Shaver

Philips

   

Best Coffee Experience Star Performer

Nespresso

   

Smartphone Best New Arrival

Huawei Mate7

   

Home Entertainment System Best New Arriva Best New Arrival

Bang & Olufsen Home Entertainment System

   

Audio Video System Best New Arrival

Steinway Lyngdorf

   

Cars

 

Best Luxury Car Brand

BMW

Luxury Car Brand Star Performer

Porsche

Luxury Car Brand Star Performer

Maserati

New Energy Car Best New Arrival

Denza

   

Best Super Luxury Executive Car

Rolls-Royce Phantom

Super Luxury Executive Car Best New Arrival

Mercedes-Maybach S600

   

Best Luxury Executive Car

Audi A8L

Luxury Executive Car Star Performer

Jaguar XJ

   

Best Executive Car

Mercedes-Benz E-Class

Executive Car Star Performer

Cadillac XTS

Executive Car Best New Arrival

Maserati Ghibli

   

Best Super Luxury Car for Self-Drive

Rolls-Royce Wraith

   

Best Supercar

Ferrari California T

Supercar Star Performer

Lamborghini Huracan

Super Luxury Sports Car Best New Arrival

F12berlinetta & FF Tailor-Made

Luxury Sports Car Best New Arrival

Ford Mustang

   

New Energy Auto Industry Star Performer

BMW i8

   

Best High Performance Sports Car

BMW M3

   

Best Luxury Cabriolet

Jaguar F-type

Super Luxury Sports Car Star Performer

Aston Martin DB9

   

Best Luxury SUV

BMW X5

Luxury SUV Star Performer

Porsche Macan

   

Best Luxury All-Terrain SUV

Jeep Grand Cherokee

   

Best Luxury MPV

Toyota Alphard

Luxury MPV Star Performer

Mercedes Benz Viano

   

Best Motor Sports Experience Circuit

Goldenport

   

Business Jets & Yachts

 

Best Business Jet Brand

Gulfstream

   

Best Ultra Long Range Business Jet

Dassault Falcon 7X

Ultra Long Range Business Jet Star Performer

Bombardier Global 6000

Ultra Long Range Business Jet Best New Arrival

Dassault Falcon 8X

   

Best Large Size Business Jet

Embraer Legacy 650

Midsize Business Jets Star Performer

Citation 560 XLS+

   

Best Light Single Engine Helicopter

Bell 505

Helicopter Best New Arrival

Airbus Helicopter EC175

   

Best Business Jet Operator

Deer Jet

Charter Service Corporation Best Performer

VistaJet

   

Best Business Jet Financier

Minsheng Financial Leasing

Business Jet Financier Star Performer Best New Arrival

Industrial Bank Financial Leasing

   

Best Luxury Yacht

Ferretti

Super Luxury Yacht Star Performer

Benetti

Luxury Yacht Star Performer

Azimut

Luxury Superyacht (Above 100 meters) Best New Arrival

Lurssen "Quantum Blue"

   

Drinks & Smokes

 

Best Premium Imported Spirits Brand

Hennessy

   

Best Premium Whisky

Royal Salute

Premium Whisky Star Performer

Johnnie Walker Blue Label

   

Best Single Malt Whisky

Macallan

Single Grain Whisky Star Performer

Suntory Yamazaki

   

Best Ultra Luxury Whisky

Royal Salute 62 guns

Premium Whisky Best New Arrival

Haig Club

   

Best Cognac Brand

Martell

Limited Edition Cognac Best New Arrival

Martell 300 Year anniversary Limited Edition - Premier Voyage

   

Best Champagne Brand

Perrier-Jouët

Premium Champagne Star Performer

Moet & Chandon

   

Best Prestige Cuvee Champagne

Perrier-Jouët Belle Époque

Fine Wine Star Performer

Yao Ming Family Reserve

   

Best Chinese Ice Wine

Sunny Valley

   

Best Chinese Spirits

Moutai

Luxury Chinese Spirits Star Performer

Shui Jing Fang

   

Yellow Rice Wine in China Best New Arrival

Lian Shuibing Rice Wine

   

Best Premium Cigarette

Chunghwa

   

Best Cigar Brand

Davidoff

   

Hotels, Airlines & Travel Destinations

 

Best Luxury Hotel Brand

Peninsula

Luxury Hotel Brand Star Performer

Mandarin Oriental

   

Best Luxury Boutique Hotel Brand

Aman Resorts

   

Beijing

 

Best Luxury Hotel in Beijing

China World Summit Wing

Art Lifestyle' Luxury Hotel in Beijing Star Performer

Four Seasons Beijing

Fashion Roast Restaurant in Beijing Star Performer

C49

Luxury Hotel in Beijing Best New Arrival

Rosewood

Hutong Villas Hotel in Beijing Best New Arrival

Waldorf Astoria Beijing

   

Shanghai

 

Best Luxury Hotel in Shanghai

The Peninsula Shanghai

Luxury Hotel in Shanghai Star Performer

Mandarin Oriental Hotel Shanghai

Luxury Hotel in Shanghai Puxi Star Performer

Fairmont Peace Hotel

Boutique Luxury Hotel in Shanghai Star Performer

Andaz XinTianDi, Shanghai

Luxury Hotel Wedding in Shanghai Star Performer

The Ritz-Carlton Shanghai Pudong

Presidential Suite in Shanghai Best New Arrival

InterContinental Ruijin Hotel Shanghai

Contemporary Chinese Cuisine

Hakkasan

French Restaurant in Shanghai Best New Arrival

Villa Le bec

Best Luxury Lifestyle Celebrating Cross-Culture Craftsmanship

The Park Hyatt Shanghai

   

Guangzhou

 

Best Luxury Hotel in Guangzhou

The Ritz-Carlton, Guangzhou

Luxury Hotel in Guangzhou Star Performer 

Sofitel Guangzhou Sunrich

Luxury Hotel Wedding in Guangzhou Star Performer

Grand Hyatt, Guangzhou

'Art Lifestyle' Luxury Hotel in Guangzhou Star Performer

Mandarin Oriental Guangzhou

Family Hotel in Guangdong Star Performer

ChimeLong HengQin Bay Hotel

   

Shenzhen

 

Best Luxury Hotel in Shenzhen

The St. Regis Shenzhen

Luxury Hotel in Shenzhen Star Performer 

Futian Shangri-La Shenzhen

Luxury Hotel Wedding in Shenzhen Star Performer

The Ritz-Carlton, Shenzhen

Art Lifestyle' Luxury Hotel in Shenzhen Star Performer

Four Seasons Shenzhen

Family Hotel in Shenzhen Star Performer

InterContinental Shenzhen

Luxury Hotel in Shenzhen Best New Arrival

JW Marriott Shenzhen Bao'an

Business Hotel in Shenzhen Best New Arrival

G Charlton Shenzhen

   

Foshan

 

Best Luxury Hotel in Foshan

The InterContinental Foshan Hotel

Luxury Hotel  in Foshan Star Performer 

Marco Polo Lingnan TianDi Foshan

Luxury Hotel in Foshan Best New Arrival

The Hilton Foshan Hotel

   

Chengdu

 

Best Luxury Hotel in Chengdu

The Diaoyutai Boutique Chengdu

Luxury Hotel in Chengdu Best New Arrival

The St. Regis Chengdu

   

Wuhan

 

Luxury Hotel in Wuhan Best New Arrival

Wanda Realm Wuhan

   

Changsha

 

Best Luxury Hotel in Changsha

Changsha Wanda Vista

Luxury Hotel in Changsha Best New Arrival

Kempinski Hotel Changsha

   

Kunming

 

Best Luxury Hotel in Kunming

The InterContinental Kunming Hotel

Luxury Hotel in Kunming Best New Arrival

Wanda Vista Kunming

   

Lijiang

 

Best Luxury Hotel in Lijiang

Banyan Treet Lijiang

Luxury Hotel in Lijiang Star Performer

Hotel Indigo Lijiang Ancient Town

Boutique Luxury Hotel in Lijiang Best New Arrival

LUX* Lijiang

Luxury Hotel in Lijiang Best New Arrival

InterContinental Hotel Lijiang

   

Lhasa

 

Luxury Hotel in Lhasa Best New Arrival

InterContinental Lhasa

   

Zhejiang

 

Best Moganshan Luxury Destination

Naked Resort

   

Hangzhou

 

Best Luxury Hotel in Hangzhou

Four Seasons Hangzhou

   

Nanjing

 

Best Luxury Hotel in Nanjing

Sofitel Nanjing Zhongshan Golf Resort

Luxury Hotel in Nanjing Best New Arrival

Fairmont Nanjing

   

Suzhou

 

Best Luxury Hotel in Suzhou

Shangri-La Hotel Suzhou

Luxury Hotel in Suzhou Star Performer

Kempinski Hotel Suzhou

Luxury Hotel in Suzhou Best New Arrival

Hyatt Regency Suzhou

   

Hainan

 

Best Luxury Hotel in Hainan

The St. Regis Sanya Yalong Bay Resort

Luxury Hotel in Hainan Star Performer 

Renaissance Sanya Resort & Spa

Luxury Hotel Wedding in Hainan Star Performer

The Ritz-Carlton Sanya, Yalong Bay

Family Hotel in Hainan Star Performer

InterContinental Sanya Resort

Luxury Hotel in Hainan Best New Arrival

Raffles Hainan

   

Dalian

 

Luxury Hotel in Dalian Best New Arrival

Conrad Dalian

   

Hong Kong

 

Best Luxury Hotel in Hong Kong

Four Seasons Hotel Hong Kong

Luxury Hotel in Hong Kong Star Performer 

The Conrad Hong Hong Hotel

Luxury Hotel Wedding in Hong Kong Star Performer 

The Peninsula Hong Kong

Family Hotel  in Hong Kong Star Performer 

The Hong Kong Disneyland Hotel

Art Lifestyle' Luxury Hotel in Hong Kong Star Performer 

W Hong Kong Hotel

Japanese Teppanyaki Restaurant in Hong Kong Best New Arrival

Fukuji Restaurant

Luxury Lifestyle Exhibition Star Performer

Watches and Wonders

   

Macau

 

Best Luxury Hotel in Macao

Four Seasons Macao

Luxury Hotel  in Macau Star Performer 

Mandarin Oriental Macau

Luxury Hotel Wedding  in Macau Star Performer

Galaxy Macau

Art Lifestyle' Luxury Hotel  in Macau Star Performer

MGM Macau

Family Hotel  in Macao Star Performer

Sands Cotai Central Macao

   

International

 

Luxury Hotel in London Best New Arrival

Shangri La Hotel at the Shard London

Luxury Boutique Hotel in Tokyo Best New Arrival

Aman Tokyo

Luxury Hotel in Kyoto Best New Arrival

Ritz-Carlton Kyoto

Luxury Hotel in Bali Star Performer

The Mulia Bali

Luxury Hotel in Bali Best New Arrival

Ritz-Carlton Bali

   

Best International Luxury Travel Destination

Australia

   

International Luxury Travel Destination Star Performer

UK

   
   

Best Domestic Luxury Destination

Sanya

Domestic Luxury Destination Star Performer

Taiwan

Domestic Luxury Destination Star Performer

Changbai Mountain

   

Best International Business / First Class

Singapore Airlines

Business Class to Europe Star Performer

British Airways

Business Class Inflight Cuisine to Australia Star Performer

Qantas

   

Best North American Airline Serving China

United Airlines

   

Best Domestic Business / First Class

Air China

Beijing Hong Kong Star Performer

Cathay Pacific

Shanghai Hong Kong Star Performer

Dragon Air

   

Best London Luxury Shopping Destination

Harrods

   

Best Hong Kong Luxury Shopping Destination

Pacific Place

   

Online Luxury Retailer Best New Arrival

Net-A-Porter

   

Best Specialised Watch Retailer in London

Marcus Watches

   

Best Specialised Watch Retailer in US

Tourneau

   

Best New York Luxury Shopping Destination

Bergdorf Goodman

   

Best Paris Luxury Shopping Destination

Galeries Lafayette

   

Best Tax Refund Brand

Global Blue

   

Best Luxury Travel Retail

DFS

   

Outlet Shopping Destination in China Best New Arrival

Value Retail Suzhou Village 

   

Finance, Auction & Services

 

Best Domestic Private Bank

China Merchants Bank

Domestic Private Bank Star Performer

CMBC

   

Best Foreign Bank for Personal Banking

HSBC

   

Best Offshore Private Bank for Ultra High Net Worths

UBS

Offshore Private Bank For Ultra High Net Worths Star Performer

Credit Suisse

   

Best Offshore Private Bank

UBS

   

Innovative Family Trust' Private  Bank Star Performer

Bank of Beijing

   

Best Bank for Global Chinese in USA

East West Bank

   

Bank for Global Chinese in London

Bank of China London

   

Family Office Best New Arrival

HMCFamily Office

   

Portfolio Management Bank Star Performer

CGB

   

Business Innovation Bank Star Performer

Ping An Bank

   

City Commercial Private Bank Best New Arrival

Guangzhou Rural Commercial Bank

   

Best Independent Financial Adviser

Noah Wealth Management

Independent Financial Adviser Star Performer

Jp Investment Group

Independent Asset Management Star Performer

Hanya Capital

   

Best Credit Card

China Merchants Bank

   

Best International Credit Card

Visa

Prestige Credit Card Star Performer

Citic Infinite Credit Card

Global Ultimate Luxury Credit Card Best New Arrival

Citi Ultima Card

   

Best International Auction House

Christie's

   

Best Domestic Auction House

Guardian Auction

Auction House Star Performer

Poly

   

Wine Auction Star Performer

Acker Merrall & Condit

   

Best Art Media

Artron

   

Security  Service Star Performer

China City Guard

   

Study Abroad & Immigration

 

Best Country for Overseas Study

USA

   

Best Country for Overseas Study (Senior High School And Below)

 
   

Best Country for Overseas Study (Bachelor degree And Above)

 
   

Best High-end Overseas Study Brand

BE Education

   

Best Overseas Study Agency for the US

Shinyway

   

Best Overseas Study Agency for the Switzerland

Haiyi

   

Best EMBA

Fudan University

EMBA Star Performer

Tsinghua University

   

Best Global CEO Programme

Cheung Kong GSB

   

Best Finance EMBA

PBC School of Finance, Tsinghua University

   

Best Post-EMBA

Peking University

   

Best International EMBA

HKUST Business School

   

Immigration Advisor Star Performer

Visas Consulting Group

   

Best Adviser for Immigration to Europe

Global Immigration

   

Property

 

Going Global Star Performer

Reignwood Group

   

Global Luxury Real Estate Network Star Performer

Christie’s International Real Estate

   

Best Luxury Real Estate Network in US

Luxury Portfolio

   

Best San Francisco Bay Area Luxury Real Estate Agency

Pacific Union

   

Best Real Estate Advisor in the UK

Knight Frank

   

Best Luxury Home Builder in London

Berkeley

   

International Residential Service Star Performer

JLL

   

Landmark Project in London Best New Arrival

Battersea Power Station

   

Luxury Residential in London Best Bew Arrival

Ten Trinity Square

   

Chinese Property Developer in the USA Best New Arrival

Los Angles Greenland USA

   

Landmark Project in New York Best New Arrival

30 Park Place Four Seasons Residences

   

Luxury Residential in New York Best New Arrival

432 Park Avenue

   

Luxury Real Estate Agency in China Best New Arrival

Beijing Sotheby’s International Realty

   

Riverside Mansion in Changsha Best New Arrival

Zhongjian Jiangshan Yihao

   

Commercial Real Estate in Changsha Best New Arrival

Jinqiao International Market Cluster

   

High-end Villa in Sanya Best New Arrival

Platinum Palace

   
   

Wellness

 

Best Spa

Banyan Tree Spa

   

Best Caterpillar Fungus

Very Grass 5X

Caterpillar Fungus Star Performer

Zangbao Shenglong

Healthcare Services Star Performer

iKang Healthcare

   

Clubs

 

Private Clubs

 

Best Business Leader Club

Zhisland

   

Best Private Club in China

Changan Club

Best Elite Circle Club

Le Cercle

Best Private Club in Beijing

HK Jockey Club Beijing Clubhouse

Best Private Club in Shanghai

House of Roosevelt

Private Club in Shanghai Star Performer

Kee Club

   

Best Private Museum in Shanghai

Long Museum

   

Best Private Club in Ningbo

HKE Art Museum

   

Best Private Club in Suzhou

Hanyuan International

   

Best Private Club in Guangdong

Imperial Springs by Kingold

South China Habitable Ecotype Luxury Property Star Performer

CITIC Lake

   

Best Private Club in Sichuan

Chengdu China Club

Best Private Club in Tianjin

American Clubs International (Tianjin)

   

Yacht Club Best New Arrival

American Yacht Club

   

Golf Clubs

 

Best Golf Club in Shanghai

Sheshan Golf Club

Luxury Property Club in Shanghai Best New Arrival

Jadeite Lounge

   

Best Golf Club in Zhejiang

Fuchun Resort

Best Luxury Golf Club in Nanjing

Nanjing Zhongshan International Golf Club

South China Golf Club Star Performer

Mission Hills Resort•Haikou

   

Horse Clubs

 

Horse Race in China Best New Arrival

China Horse Club

Best Equestrian Club in China

Heilan Equestrian

Best Polo Club in Eastern China

Nine Dragons Hill Polo Club

   

Best Polo Club in Northern China

Tang Polo Club

Horse Riding Club in South China Best New Arrival

Four Seas Equestrian Club

 

Related Articles

Just Published

17 minutes ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by many misguided ads, it significantly impacts their purchase intent.

4 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.

10 hours ago

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

10 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.