In the new role, Kato will retain duties as president of BBDO J West, the agency’s office in west Japan. Prior to his promotion, he also oversaw all local branches and regional offices as managing director. He will continue to report to I&S BBDO president Masayuki Nozoe.
Kato has been with the agency since 1972, when he joined Daiichi-Koukousha, the predecessor to I&S BBDO.
