Iris wins Sony integrated marketing business for SEA

SINGAPORE – Sony Southeast Asia announced that it has awarded Iris Singapore to manage the integrated marketing duties for its digital imaging category in the Southeast Asia region, following a pitch that started back in December.

Craig Mapleston, managing director at Iris Singapore

“We’re really excited to be working with Sony across all disciplines and across the region,” said Craig Mapleston, managing director at Iris Singapore. “Sony has always shown a real appetite for creating best in class work and we’re confident that Iris will be delivering exactly that.”

Iris also works with clients such as Unilever, Tiger, Heineken, Audi and Sony Ericsson.

The creative agency has had a busy start to the year with a string of recent hires and promotions, as well as winning the TTL activities account for Emirates in Singapore.