In his new role, Chiew will lead the creative vision for the company's Singapore-based clients while Grant Hunter, regional creative director at Iris will head the regional accounts. Chiew was formerly deputy creative director and has led a team of 16 creatives for brands like Tiger Beer, Heineken, Johnnie Walker, Adidas, Audi, Standard Chartered and SingTel.
“[Chiew] really embodies the challenger spirit that Iris is known for," said Craig Mapleston, MD, Iris Singapore, who added that Naidu has "left the place in great shape" by delivering brilliant work and creating a collaborative team.