He will be charged with launching the UK-based agency’s dedicated digital operations in the region.
Soon has held the position at XM and RMG Connect since June 2006, when he rejoined the agency following a two-year stint in Publicis Groupe that included general manager of Arc Worldwide in Singapore and a brand director position at Saatchi & Saatchi.
Soon has held the position at XM and RMG Connect since June 2006, when he rejoined the agency following a two-year stint in Publicis Groupe that included general manager of Arc Worldwide in Singapore and a brand director position at Saatchi & Saatchi.
Prior to joining Saatchi & Saatchi Singapore in 2004, Soon was XM’s business director.
Soon assumes his role at Iris in May and will launch Iris Digital in Asia-Pacific. He will oversee digital operations at Iris’s offices in Singapore, Sydney and Delhi.
The move puts Soon in touch with Iris Asia-Pacific’s key clients including adidas, Diageo and Sony Ericsson.
According to a spokeswoman for XM Asia Pacific and RMG Connect, both digital subsidiaries of JWT, the agencies have not yet decided if Soon will be replaced.
