Ireland moves to Guinness Anchor

<P>KUALA LUMPUR: Charles Ireland is to take up the role of general manager of marketing for Guinness Anchor Berhad (GAB) which markets and distributes Diageo's Tiger, Heineken and Guinness brands in Malaysia.  </P> <P><BR>Ireland is joining from Diageo Philippines, where he was general manager,  involved with the Heineken and Tiger export brands. <BR>Marketing manager Yap Swee Leng has been acting general manager since the departure of previous general manager of marketing Denis Brown. </P> <P><BR>Brown left GAB at the beginning of last month to take up a sales director role at Diageo Australia, based in Sydney. </P> <P><BR>"My term at GAB was a challenging blast and we enjoyed plenty of success through Guinness direct, Tiger FC, new campaigns, and a significant market share gain," said Brown, who had been in the GAB role for two years. </P>