Ippudo Ramen launches mobile app for hardcore ramen fans

Ippudo, the ramen chain under Maxim’s Group, held a ‘ramen craze’ PR event on 25 April at its restaurant in Hong Kong's Telford Mall. Kudo-san, a well-known ramen chef (trust us), hosted a light-hearted panel discussion on 'ramen culture' with radio and TV host Kitty Yuen and Japan travel guru Chan Chun Wai. The brand has also launched a new app, “Ippudo passport”, which provides information on the dish and the brand's history, plus electronic coupons.

by Benjamin Li