IPG restructures to give networks more firepower
<p>NEW YORK: The Interpublic Group (IPG) has reorganised itself to </p><p>provide clients with a wider, more interconnected array of marketing </p><p>capabilities that can be delivered on an integrated platform. </p><p><BR><BR> </p><p>Under the plan, McCann-Erickson Worldgroup and FCB will have a similar </p><p>mix of marketing communications offerings. The biggest change comes with </p><p>the introduction of The Partnership consisting of Lowe Lintas, </p><p>DraftWorldwide, Golin/Harris International and Initiative Media. </p><p><BR><BR> </p><p>DraftWorldwide Asia regional director Greg Paull said there wouldn't be </p><p>any change in the way each unit performed their day-to-day business. </p><p><BR><BR> </p><p>"The benefit comes from simplified and streamlined access to a range of </p><p>communications needs which can all be found under the roof of a network </p><p>of agencies." </p><p><BR><BR> </p>