NEW YORK: The Interpublic Group (IPG) has reorganised itself to
provide clients with a wider, more interconnected array of marketing
capabilities that can be delivered on an integrated platform.
Under the plan, McCann-Erickson Worldgroup and FCB will have a similar
mix of marketing communications offerings. The biggest change comes with
the introduction of The Partnership consisting of Lowe Lintas,
DraftWorldwide, Golin/Harris International and Initiative Media.
DraftWorldwide Asia regional director Greg Paull said there wouldn't be
any change in the way each unit performed their day-to-day business.
"The benefit comes from simplified and streamlined access to a range of
communications needs which can all be found under the roof of a network
of agencies."
