Matthew Miller
Sep 3, 2018

IPG Mediabrands partners with Plano to focus on long-term fight against myopia

The company has formed a regional pro bono alliance with Plano, a tech company aiming to change device usage in order to fend off a growing public-health crisis.

L-R: Leigh Terry, Mo Dirani

If current trends continue, 5 billion peoplehalf the world's populationwill have myopia by 2050. And while you may not think of near-sightedness as a serious public-health threat, the growing scope of the problem is estimated to cost US$328 billion already, and 1 billion of those affected by 2050 will have a serious form that can lead to blindness.

In hopes of staving off the crisis, IPG Mediabrands APAC today announced a regional...

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