Singh will drive digital initiatives for clients and build on the current digital capabilities for Ignite.
Prior to joining IPG, Singh worked across a host of agencies including GroupM and Lintas Initiative Media, where he developed digital strategies for leading companies like Maruti Suzuki, P&G, Nokia, Pernod Ricard, Castrol, Expedia, Perfetti Van Melle, Hero Honda and Yamaha.
He has also co-authored the book The Curious Digital Marketer.
“The digital landscape in a market like Indonesia is growing as fast as the region’s economy, so it’s very exciting to be joining the team at this time,” he said.
