The shift follows Uni-President’s abrupt dismissal of JWT in late 2006, after awarding the agency its Olympics branding project along with the accounts for four noodle brands.
The Interpublic Group offering now handles the Olympics project, plus all of the noodle brands.
Creative for the work will be driven by Canon Wu, chief CD at Can Create, which has been set up by McCann Worldgroup to focus specifically on the needs of local brands and entrepreneurs.
