INTERNET: Video shopping online prompts flood of new marketers in Korea

<p>The number of people accessing the Internet more than one time each </p><p>month in Korea has come to almost 9.5 million as of last October, </p><p>according to latest research figures. </p><p><BR><BR> </p><p>However, one of the main findings was that video shopping sites proved </p><p>to be among the most popular destinations of cyber surfers. </p><p><BR><BR> </p><p>This has sparked a mass rush by video chains to jump onto the Internet </p><p>and go the ecommerce way. </p><p><BR><BR> </p><p>Dream Town, for instance, promotes a franchise business by networking </p><p>some 3,000 video shops around the country. </p><p><BR><BR> </p><p>The company now freely distributes Windows-based video shop management </p><p>software, Cyber Money-Jinny, to its member shops. </p><p><BR><BR> </p><p>This software will help Dream Town, together with consortium partners </p><p>including a movie distributor and a marketing company, to set-up a </p><p>business-to-consumer website to promote its video offering. </p><p><BR><BR> </p><p>In another development, Handok Communications has developed TEN-net, a </p><p>system that establishes an infrastructure for ordering, paying and </p><p>searching for movies on the Internet. </p><p><BR><BR> </p><p>In a bid to push ahead with its Internet ambitions, Handok has signed a </p><p>strategic alliance with Korea Telecom's online PC service provider. </p><p><BR><BR> </p><p>Meanwhile, Korea Internet Distribution is also trying to jump onto the </p><p>bandwagon by offering video shops the infrastructure needed to conduct </p><p>ecommerce free of charge. </p><p><BR><BR> </p>