Tianjin SmithKline & French Laboratories (TSK&F) has become the
first company to provide medical information to the Chinese public over
the Internet, with the launch of its new "Dr SKF Online" website
(www.drskf.com.cn).
The interactive consumer education centre allows visitors to browse
information on general health and self-medication management across key
health categories.
The website was launched in response to recent reforms in China's
medical system that place greater responsibility on individuals to
manage their own healthcare.
When addressing more common ailments, "Dr SKF Online" takes a fun,
consumer-friendly approach to educating the public through games and
quizzes. Winners are entitled to prizes and animated screensaves, which
may be downloaded free of charge.
Grey Interactive and Grey Healthcare developed and wrote the content,
while Grey Advertising provided overall account management services.
Grey China & Hong Kong CEO Viveca Chan said building healthcare brands
on the Internet would be a major focus for the agency this year and
beyond.
