The report found that internet investment was accelerating faster than any other medium. New and improved technology, it noted, was allowing more sophisticated and innovative creative formats online, which were increasingly attracting higher-end advertisers to invest in the web, according to the global outlook.
"Broadband has brought many new consumers to the web and has contributed to making it a more attractive entertainment platform," the report stated. It added that internet adspend grew by one-third in 2004, with further growth of 20.4 per cent to US$17.2 billion predicted this year.
Outdoor, meanwhile, en-joyed 4.2 per cent growth last year, with spend increasing to $17.6 billion. Television and cinema also remained buoyant. TV was the second fastest-growing medium last year, with spend up by 12.1 per cent, reaching $143 billion.
The growth was largely driven by China, but was also due to increases in Indonesia and the US, which saw massive boosts to television spending from political parties (both Indonesia and the US held presidential elections in 2004).